Quick Check List for Presenting a Seminar at Current Technology & Science Events

Four Months Prior to Show

• Sign-up with Biotechnology Calendar, Inc. to present a seminar at the event. When you lead a biotechnology seminar, you establish yourself as an expert. By sharing your expertise you build trust and a reputation for not only understanding the needs of laboratories but also offering proven solutions to the problems researchers face every day.

• Sign-up to advertise, promote a new product or include a company profile in the Event Program. Biotechnology Calendar, Inc. has options to work with any budget. If available, apply unused 2008 advertising credits to offset the cost of this exposure.
• Submit your advertising artwork or profile information for the Event Program to Biotechnology Calendar, Inc.

• Provide seminar information to Biotechnology Calendar, Inc., including speaker name, title, audiovisual needs and time preference. The title you choose for your biotechnology seminar is crucial to attracting the largest relevant audience to your session.
• Inform Biotechnology Calendar, Inc. about door prize items valued at over $100.00 that you plan to have at the show. We will help promote these items in flyers, on posters and in announcements at the show. This type of pre-show publicity lets prospects know you will be on campus and generates interest in your company and the event.

• Submit the names of sales representatives attending your seminar to Biotechnology Calendar, Inc..
  This will expedite the registration process the morning of the show.
• Read the Biotechnology Calendar, Inc. Exhibitor Manual. It is full of valuable information to help ensure successful seminars at current science and technology events
• Make travel arrangements, including flight, rental car and hotel reservations. Booking early saves you money.

• Identify promotions and/or giveaways you will use to attract visitors to your booth.
• Determine the literature and marketing materials you will need at the show.
• Create and post, mail or e-mail your own seminar flyers around the campus to supplement the seminar announcements posted by Biotechnology Calendar, Inc.. This increases awareness and attendance at events.
• Create a personalized invitation to send to your campus contacts inviting them and their colleagues to the on-campus show. Just ask and Biotechnology Calendar, Inc. will send you an event flyer customized for your company.
• Provide Biotechnology Calendar, Inc. with on-campus or research community contact names and addresses and we will send postcard invitations to each person, inviting them to the event.

• Ship exhibits and materials to specified drayage representative or to your hotel.
• Make sure your post-show marketing strategy is ready to be implemented after the show. Be prepared to follow-up with all viable leads within one week of the show.

• Phone or e-mail your campus contacts and strong prospects urging them to attend the event and stop by your booth. If necessary, offer free samples or other incentives to visit you at the current science and technology event.
• Phone or e-mail your loyal customers and contacts and invite them to attend your seminar. Provide an incentive if they bring a guest from a different laboratory.
• Review the campus map and directions to the facility included in the Exhibitor Manual. Note where to unload your materials and any special parking instructions.